With the BORREL& concept, A Brand New Day is adding to the pleasure of pre-dinner drinks. We tempt consumers to present something exceptionally delicious. How about a fine carafe of Freixenet Mia Sangria, or a stylish Bulldog Gin & Tonic? This summer, we are on-trend with the alcohol-free Crodino, the Italian aperitif with a bite and, of course, Aperol Spritz, the drink with which it all began. Since then, every year more and more of this beautiful orange-coloured drink is finding its way to Dutch consumers.