That’s the spirit!

The heart and soul of A Brand New Day are our dedicated staff. Founders Ruud Goesten and Carlo van Overveld assembled a team of motivated professionals, many of whom had gained experience at large spirits organisations or other FMCG multinationals. The result is an audacious team, within an innovative organisation.

The team is ambitious and every member is aware of the unique talents of their colleagues. The common denominator is an abundance of customer friendliness, entrepreneurship, grit and quite simply, an enjoyment of life. Everyone who works at A Brand New Day knows when to work hard, but also when it’s time to stop and celebrate our successes.

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  • Everyone
  • Board & General Management
  • Finance & Logistics
  • Marketing
  • Retail
  • On-trade
Carlo van Overveld Managing Director
Ruud Goesten Managing Director
Saskia Broeders Office Manager
Esther Simons HR
Wouter Buijsse Business Development Manager
Joris Lansdaal Trade Marketing Manager
Daphne Emmers Trade Marketeer
Rik de Kort Jr. Trade Marketeer
Kelly Jansen Jr. Trade Marketeer
Joris Jaspar Finance & Supply Chain Director
Isabel Rijpert Manager Financial Control & Supply Chain
Ivo Schouwenaars Financial Accountant
Laura Hiel Jr. Financial Controller
Mikki Meijer Business Controller
Fleur van den Eijnden Business Controller
Linda Spitters Supply Chain Planner
Yanna Jehee Jr. Supply Chain Planner
Kim Verschuren Sales Manager Retail
Sjoerd Krist Group Account Manager
Rosita Ramratan Account Support Retail
Arjen van der Veen Key Account Manager
Bas Pheninckx Key Account Manager
Rob Goosen Key Account Manager
Anton Dobbelaar Regio Account Manager Retail
Edwin van Dongen Regio Account Manager Retail
Lieke Rooms Key Accountant Manager
Lotte Smit Account & Malts Support
Sirp Elema Sales Manager Out of Home
Caspar Kuhlmann National Account Manager
Gamze Dilci National Account Manager
Guy Leijten National Account Manager
Gino Frijns Field Sales Manager Horeca
Tim Hendrikx Regio Account Manager Horeca
Fred Hoogerman Regio Account Manager Horeca
Björn Hofhuis Regio Account Manager Horeca
Anne-Fleur Nuiten Brand Manager
Kevin van den Berg Regio Accountmanager Horeca
Justin Greven Regio Account Manager Horeca
Leonie Zandt Regio Account Manager Horeca
Sanne van Lochem Jr. Regio Accountmanager Party
Harold Heesakkers Marketing Director
Bob Valentijn Marketing Manager
Marc Visser Brand Group Manager
Aniek Verwijmeren Sr. Brand Manager
Lisa van Schaaik Brand Manager
Yanick Franken Brand Activation Manager
Mirjam Hectors Sr. Brand Manager
Inge Hubers Brand Group Manager
Sasja van Dam Jr. Brand Manager
Simone Weiss Jr. Brand Manager
Toon de Gier Whisky Ambassador
Nathan de Bruin Brand Ambassador
Alice Malka Sr. Brand Manager
Hellen van Kempen Brand Manager
Sanne Scholten Sr. Brand Manager
Sem Möllmann Jr. Brand Manager
Myrthe van Herpen Brand Group Manager
Dennis Durlinger Brand Manager
Ed Geurts Business Development Manager Monin
Erik Ballema Brand Ambassador Monin
Daisy van den Hooff Brand Group Manager
Laura Steenks Sr. Brand Manager
Emma Bloem Brand Manager
Michelle Verhoeven Brand Manager
Jet Engels Brand Group Manager
Isabelle Vissers Jr. Brand Manager
Benthe Gijtenbeek Brand Manager
Ciro Adriano de Georgio Brand Ambassador Red Carpet
Mike Korthout Brand Ambassador Red Carpet
Tom Toepoel Eventmanager
Eva Truijen Grafisch Vormgever
Christa Wickenhagen Grafisch Vormgever
Sam Treemuangpak Monin Creative
Manon de Snoo jr. Grafisch Vormgever
Tom van Esch Creative Development Manager
Karl Kouki Innovation Manager
Leon Hordijk Project & Facility Manager
Claudine van Kooten Business Unit Manager Lekker Fris