That’s the spirit!

The heart and soul of A Brand New Day are our dedicated staff. Founders Ruud Goesten and Carlo van Overveld assembled a team of motivated professionals, many of whom had gained experience at large spirits organisations or other FMCG multinationals. The result is an audacious team, within an innovative organisation.

The team is ambitious and every member is aware of the unique talents of their colleagues. The common denominator is an abundance of customer friendliness, entrepreneurship, grit and quite simply, an enjoyment of life. Everyone who works at A Brand New Day knows when to work hard, but also when it’s time to stop and celebrate our successes.

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  • Everyone
  • Board & General Management
  • Finance & Logistics
  • Marketing
  • Retail
  • On-trade
Carlo van Overveld Managing Director
Ruud Goesten Managing Director
Saskia Broeders Office Manager
Madelon Franssen Office Assistant
Daisy van den Hooff HR Manager
Esther Simons HR Adviseur
Annabel Augustijn Hospitality Manager
Wouter Buijsse Supply Chain & Integration Director
Joris Lansdaal Trade Marketing Manager
Daphne van der Linden Sr. Trade Marketeer
Kelly Jansen Trade Marketeer
Yri Schalkx Jr. Trade Marketeer
Joris Jaspar Finance Director
Laura Hiel Financial Controller
Ivo Schouwenaars Financial Accountant
Emma de Roon Financial support
Mikki Meijer Sr. Business Controller
Joris Jurgens Jr. Business Controller
Jesmer Nio Werkstudent Business Control
Isabel Rijpert Manager Supply Chain
Linda Spitters Coördinator Supply Chain
Yanna Jehee Supply Chain Planner
Iris van der Vlies Jr. Suply Chain Planner
Iona Kunnen Commercial Support
Inge Hubers Channel Strategy Manager
Kim Verschuren Sales Manager Retail
Sjoerd Krist Group Account Manager
Rosita Ramratan Account Support Retail
Arjen van der Veen Key Account Manager
Bas Pheninckx Key Account Manager
Rob Goosen Key Account Manager
Rik de Kort Account Manager
Anton Dobbelaar Regio Account Manager Retail
Edwin van Dongen Regio Account Manager Retail
Sirp Elema Sales Manager Out of Home
Caspar Kuhlmann Key Account Manager
Lieke Rooms Key Accountant Manager
Björn Hofhuis National Account Manager
Gamze Dilci National Account Manager
Fleur van den Eijnden Key Account Manager
Gino Frijns Field Sales Manager Horeca
Fred Hoogerman Regio Account Manager Horeca
Leonie Zandt Regio Accountmanager Horeca
Niels Koopman Regio Accountmanager Horeca
Bas Roos Regio Accountmanager Horeca
Gijs Maes Regio Accountmanager Horeca
Kik Andreae Junior Regio Accountmanager Horeca
Tim Hendrikx Regio Account Manager Horeca
Robert Vreede Regio Account Manager Horeca
Sanne van Lochem Party Team
Harold Heesakkers Marketing Director
Bob Valentijn Marketing Manager
Lisa van Schaaik Sr. Brand Manager
Aniek Verwijmeren Sr. Brand Manager
Mira van der Poel Brand Manager
Timo Stemerdink Brand Ambassador
Jimmy Weijers Brand Activation Manager
Ries Bokken Brand Group Manager
Sterre Mouws Sr. Brand Manager
Kya de Booji Sr. Brand Manager
Sasja van Dam Brand Manager
Toon de Gier Brand Ambassador
Nathan de Bruin Brand Ambassador
Sanne Scholten Sr. Brand Manager
Sem Möllmann Brand Manager
Benthe Gijtenbeek Brand Manager
Laura Steenks Brand Group Manager
Charlotte van de Loo Sr. Brand Manager
Roos Baljet Brand Manager
Isabelle Vissers Brand Activation Manager
Alice Malka Brand Group Manager
Simone Weiss Brand Manager
Anne-Fleur Nuiten Brand Activation Manager
Marieke Vermunt Jr. Social Creative
Myrthe van Herpen Marketing Manager
Dennis Durlinger Brand Manager
Ed Geurts Business Development Manager Monin
Erik Ballema Brand Ambassador Monin
Jet Engels Brand Group Manager
Ciro Adriano de Georgio Red Carpet Advocacy Manager
Max ten Hove Brand Ambassador Red Carpet
Eva Truijen Grafisch Vormgever
Christa Wickenhagen Grafisch Vormgever
Rosan Ostermann Jr. Grafisch Vormgever
Sam Treemuangpak Monin Creative
Rianne Jak Jr. Grafisch Vormgever
Tom van Esch Creative Development Manager
Karl Kouki Innovation Manager
Leon Hordijk Project & Facility Manager
Claudine van Kooten Business Unit Manager Lekker Fris