That’s the spirit!

The heart and soul of A Brand New Day are our dedicated staff. Founders Ruud Goesten and Carlo van Overveld assembled a team of motivated professionals, many of whom had gained experience at large spirits organisations or other FMCG multinationals. The result is an audacious team, within an innovative organisation.

The team is ambitious and every member is aware of the unique talents of their colleagues. The common denominator is an abundance of customer friendliness, entrepreneurship, grit and quite simply, an enjoyment of life. Everyone who works at A Brand New Day knows when to work hard, but also when it’s time to stop and celebrate our successes.

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  • Everyone
  • Board & General Management
  • Finance & Logistics
  • Marketing
  • Retail
  • On-trade
Carlo van Overveld Managing Director
Ruud Goesten Managing Director
Saskia Broeders Office Manager
Madelon Franssen Office Assistant
Daisy van den Hooff HR Manager
Esther Simons HR Adviseur
Annebel van de Langenberg Hospitality Manager
Wouter Buijsse Supply Chain & Integrate Manager
Joris Lansdaal Trade Marketing Manager
Nadine Muffels BI Specialist
Daphne van der Linden Trade Marketeer
Kelly Jansen Trade Marketeer
Joris Jaspar Finance & Supply Chain Director
Isabel Rijpert Manager Supply Chain
Ivo Schouwenaars Financial Accountant
Laura Hiel Financial Controller
Emma de Roon Financial support
Mikki Meijer Business Controller
Fleur van den Eijnden Business Controller
Linda Spitters Coördinator Supply Chain
Yanna Jehee Supply Chain Planner
Iris van der Vlies Jr. Suply Chain Planner
Iona Kunnen Commercial Support
Jesmer Nio Werkstudent Business Control
Sjoerd Krist Group Account Manager
Kim Verschuren Sales Manager Retail
Rosita Ramratan Account Support Retail
Arjen van der Veen Key Account Manager
Bas Pheninckx Key Account Manager
Rob Goosen Key Account Manager
Rik de Kort Account Manager
Anton Dobbelaar Regio Account Manager Retail
Edwin van Dongen Regio Account Manager Retail
Dominique van Gaalen Account Support
Sirp Elema Sales Manager Out of Home
Gino Frijns Field Sales Manager Horeca
Caspar Kuhlmann Key Account Manager
Lieke Rooms Key Accountant Manager
Gamze Dilci National Account Manager
Guy Leijten National Account Manager
Björn Hofhuis National Account Manager
Fred Hoogerman Regio Account Manager Horeca
Bas Roos Regio Accountmanager Horeca
Gijs Maes Regio Accountmanager Horeca
Tim Hendrikx Regio Account Manager Horeca
Robert Vreede Regio Account Manager Horeca
Niels Koopman Regio Accountmanager Horeca
Leonie Zandt Regio Accountmanager Horeca
Sanne van Lochem Jr. Regio Accountmanager Party
Kik Andreae Junior Regio Accountmanager Horeca
Harold Heesakkers Marketing Director
Bob Valentijn Marketing Manager
Marc Visser Brand Group Manager
Jimmy Weijers Brand Activation Manager
Ries Bokken Brand Group Manager
Lisa van Schaaik Brand Manager
Aniek Verwijmeren Sr. Brand Manager
Mike Korthout Brand Activation Manager
Inge Hubers Brand Group Manager
Sasja van Dam Brand Manager
Simone Weiss Brand Manager
Sterre Mouws Sr. Brand Manager
Toon de Gier Brand Ambassador
Nathan de Bruin Brand Ambassador
Alice Malka Brand Group Manager
Anne-Fleur Nuiten Brand Activation Manager
Sanne Scholten Sr. Brand Manager
Sem Möllmann Brand Manager
Myrthe van Herpen Marketing Manager
Dennis Durlinger Brand Manager
Ed Geurts Business Development Manager Monin
Erik Ballema Brand Ambassador Monin
Laura Steenks Brand Group Manager
Isabelle Vissers Brand Activation Manager
Jet Engels Brand Group Manager
Benthe Gijtenbeek Brand Manager
Ciro Adriano de Georgio Brand Ambassador
Timo Stemerdink Brand Ambassador
Tom Toepoel Eventmanager
Eva Truijen Grafisch Vormgever
Christa Wickenhagen Grafisch Vormgever
Sam Treemuangpak Monin Creative
Rianne Jak Jr. Grafisch Vormgever
Tom van Esch Creative Development Manager
Marieke Vermunt Jr. Social Creative
Karl Kouki Innovation Manager
Leon Hordijk Project & Facility Manager
Claudine van Kooten Business Unit Manager Lekker Fris