That’s the spirit!

The heart and soul of A Brand New Day are our dedicated staff. Founders Ruud Goesten and Carlo van Overveld assembled a team of motivated professionals, many of whom had gained experience at large spirits organisations or other FMCG multinationals. The result is an audacious team, within an innovative organisation.

The team is ambitious and every member is aware of the unique talents of their colleagues. The common denominator is an abundance of customer friendliness, entrepreneurship, grit and quite simply, an enjoyment of life. Everyone who works at A Brand New Day knows when to work hard, but also when it’s time to stop and celebrate our successes.

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  • Iedereen
  • Board & General Management
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  • On-trade
Carlo van Overveld Managing Director
Ruud Goesten Managing Director
Saskia Broeders Office Manager
Esther Simons HR
Evert Kamphuisen Sales Director ABND Spirits
Wouter Buijsse Business Development Manager
Joris Lansdaal Trade Marketing Manager
Daphne Emmers Trade Marketeer
Rik de Kort Junior Trade Marketeer
Kelly Jansen Junior Trade Marketeer
Joris Jaspar Finance & Supply Chain Director
Isabel Rijpert Manager Finance Control & Supply Chain
Ivo Schouwenaars Financial Accountant
Laura Hiel jr. Financial Controller
Mikki Meijer Business Controller
Fleur van den Eijnden jr. Business Controller
Linda Spitters Supply Chain Planner
Yanna Jehee Jr. Supply Chain Planner
Kim Verschuren Sales director
Rosita Ramratan Account Support Retail
Ed Geurts Business Development Manager Monin
Paul Beker Key Account Manager
Sjoerd Krist Group Account Manager
Arjen van der Veen Key Account Manager
Rob Goosen Key Account Manager
Anton Dobbelaar Regio Account Manager Retail
Edwin van Dongen Regio Account Manager Retail
Sirp Elema Sales Manager Horeca
Lieke Rooms Account Support OOH en Retail
Gino Frijns Field Sales Manager Horeca
Fred Hoogerman Regio Account Manager Horeca
Bas de Bruijn Regio Account Manager Horeca
Willem Kalmijn Regio Accountmanager Horeca
Tim Hendrikx Regio Account Manager Horeca
Björn Hofhuis Regio Account Manager Horeca
Anne-Fleur Nuiten Regio Account Manager Horeca
Justin Greven Regio Account Manager Horeca
Leonie Zandt Regio Account Manager Horeca
Caspar Kuhlmann National Account Manager
Dennis Durlinger National Account Manager
Gamze Dilci National Account Manager
Harold Heesakkers Marketing Director
Bob Valentijn Marketing Manager
Lisa van Schaaik Junior Brand Manager
Yanick Franken Brand Activation Manager
Mirjam Hectors Brand Manager
Inge Hubers Brand Group Manager
Julien Remers Brand Manager W&M
Toon de Gier Whisky Ambassador W&M
Alice Malka Brand Manager
Hellen van Kempen Brand Activation Manager
Sem Möllmann Junior Brand Manager
Myrthe van Herpen Brand Group Manager
Sam Treemuangpak Brand Manager Monin
Erik Ballema Brand Ambassador Monin
Michelle Verhoeven Jr. Brand Manager
Daisy van den Hooff Brand Group Manager
Laura Steenks Brand Manager
Jet Engels Red Carpet Manager
Ciro Adriano de Georgio Brand Ambassador Red Carpet
Mike Korthout Brand Ambassador Red Carpet
Isabelle Vissers Jr. Brand Manager
Karl Kouki Innovation Manager
Eva Truijen Grafisch Vormgever
Christa Wickenhagen Grafisch Vormgever
Maartje Bos Event Manager
Leon Hordijk Project & Facility Manager
Pup den Bieman Feel at Home Manager
Menno Westerman Feel at Home Assistant
Claudine van Kooten Business Unit Manager Lekker Fris