That’s the spirit!

The heart and soul of A Brand New Day are our dedicated staff. Founders Ruud Goesten and Carlo van Overveld assembled a team of motivated professionals, many of whom had gained experience at large spirits organisations or other FMCG multinationals. The result is an audacious team, within an innovative organisation.

The team is ambitious and every member is aware of the unique talents of their colleagues. The common denominator is an abundance of customer friendliness, entrepreneurship, grit and quite simply, an enjoyment of life. Everyone who works at A Brand New Day knows when to work hard, but also when it’s time to stop and celebrate our successes.

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  • Everyone
  • Board & General Management
  • Finance & Logistics
  • Marketing
  • Retail
  • On-trade
Carlo van Overveld Managing Director
Ruud Goesten Managing Director
Saskia Broeders Office Manager
Esther Simons HR / Account Support
Evert Kamphuisen Sales Director ABND Spirits
Wouter Buijsse Business Development Manager
Joris Lansdaal Trade Marketing Manager
Marcha de groot Business Intellegence Analist
Joris Jaspar Finance & Logistics Manager
Isabel Rijpert Financial Accountant / Logistic Planner
Margriet Snip Commercial Controller
Ivo Schouwenaars Financieel Medewerker
Mikki Meijer Jr. Business & Supply Chain Analist
Rosita Ramratan Account Support Retail
Sirp Elema Sales Manager Horeca
Lieke Rooms Account Support OOH en Retail
Bart Vissers Business Manager
Ed Geurts Business Development Manager Monin
Sjoerd Krist Key Account Manager
Paul Beker Key Account Manager
Arjan van Brussel Key Account Manager
Rob Goosen Key Account Manager
Anton Dobbelaar Regio Account Manager Retail
Edwin van Dongen Regio Account Manager Retail
Gino Frijns Field Sales Manager Horeca
Fred Hoogerman Regio Account Manager Horeca
Caspar Kuhlmann Regio Account Manager Horeca
Willem Kalmijn Regio Accountmanager Horeca
Peter-Frank Stellinga Regio Account Manager Horeca
Tim Hendrikx Regio Account Manager Horeca
Björn Hofhuis Regio Account Manager Horeca
Anne-Fleur Nuiten Regio Account Manager Horeca
Leonie Zandt Regio Account Manager Horeca
Harold Heesakkers Marketing Director
Bob Valentijn Marketing Manager
Martin Huijbregts Brand Group Manager
Ricardo Vester Junior Brand Manager
Yanick Franken Brand Activation Manager
Inge Hubers Brand Group Manager
Iris Arts Junior Brand Manager
Toon de Gier Whisky Ambassador W&M
Milou Slingerland Brand Manager W&M
Laura Steenks Brand Manager
Hellen van Kempen Brand Activation Manager
Myrthe van Herpen Brand Group Manager
Sam Treemuangpak Brand Manager Monin
Erik Ballema Brand Ambassador Monin
André Montijn Brand Ambassador Monin
Daisy van den Hooff Brand Group Manager
Alice Malka Brand Manager
Jet Engels Red Carpet Manager
Ciro Adriano de Georgio Brand Ambassador Red Carpet
Mike Korthout Brand Ambassador Red Carpet
Eva Truijen Grafisch Vormgever
Christa Wickenhagen Grafisch Vormgever
Maartje Bos Event Manager
Leon Hordijk Promotion & Event Manager