Let’s make every day A Brand New Day

That’s the spirit!

The heart and soul of A Brand New Day are our dedicated staff. Founders Ruud Goesten and Carlo van Overveld assembled a team of motivated professionals, many of whom had gained experience at large spirits organisations or other FMCG multinationals. The result is an audacious team, within an innovative organisation.

The team is ambitious and every member is aware of the unique talents of their colleagues. The common denominator is an abundance of customer friendliness, entrepreneurship, grit and quite simply, an enjoyment of life. Everyone who works at A Brand New Day knows when to work hard, but also when it’s time to stop and celebrate our successes.

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  • Everyone
  • Board & General Management
  • Finance & Logistics
  • Marketing
  • Retail
  • On-trade
Carlo van Overveld Managing Director
Ruud Goesten Managing Director
Claudine van Kooten Managing Director LF
Saskia Broeders Office Manager
Dominique van Dijk Office Manager
Anouk Jansen Feel At Home Manager
Daisy van den Hooff HR Manager
Esther Simons HR Adviseur
Charlotte Damen HR Projectmanagement Trainee
Wouter Buijsse Supply Chain & Integration Director
Joris Lansdaal Business Improvement Manager
Bart Welvaarts Business Intelligence Specialist
Alex Jongeneel Trade Marketing Manager
Daphne van der Linden Sr. Trade Marketeer
Kelly Jansen Trade Marketeer
Yri Schalkx Jr. Trade Marketeer
Joris Jaspar Finance Director
Laura Hiel Financial Controller
Ivo Schouwenaars Financial Accountant
Maud Schrauwen Financial Support
Emma de Roon Financial support
Mikki Meijer Sr. Business Controller
Joris Jurgens Jr. Business Controller
Jesmer Nio Jr. Business Controller
Isabel Rijpert Manager Supply Chain
Linda Spitters Coördinator Supply Chain
Yanna Jehee Supply Chain Planner
Iris van der Vlies Jr. Suply Chain Planner
Iona Kunnen Commercial Support
Inge Hubers Channel Strategy Manager
Kim Verschuren Sales Manager Retail
Sjoerd Krist Group Account Manager
Rosita Ramratan Account Support Retail
Annabel Schuncken Account Support
Arjen van der Veen Key Account Manager
Bas Pheninckx Key Account Manager
Rik de Kort Account Manager
Lieke Rooms Key Accountant Manager
Caspar Kuhlmann Key Account Manager
Fleur van den Eijnden Key Account Manager
Rob Goosen Regio Account Manager Retail
Anton Dobbelaar Regio Account Manager Retail
Edwin van Dongen Regio Account Manager Retail
Sirp Elema Sales Manager Out of Home
Gino Frijns Field Sales Manager Horeca
Björn Hofhuis Field Sales Manager Horeca
Fred Hoogerman Field Sales Manager Horeca
Robert Vreede Field Sales Manager Horeca
Leonie Zandt Regio Accountmanager Horeca
Otto de Vries Regio Account Manager Horeca
Rick Kenter Regio Account Manager Horeca
Gijs Maes Regio Accountmanager Horeca
Tim Hendrikx Regio Account Manager Horeca
Sanne van Lochem Regio Account Manager Horeca
Kik Andreae Junior Regio Accountmanager Horeca
Gamze Dilci National Account Manager
Harold Heesakkers Marketing Director
Bob Valentijn Marketing Manager
Lisa van Schaaik Sr. Brand Manager
Aniek Verwijmeren Sr. Brand Manager
Mira van der Poel Brand Manager
Timo Stemerdink Brand Ambassador
Jimmy Weijers Brand Activation Manager
Ries Bokken Brand Group Manager
Sterre Mouws Sr. Brand Manager
Kya de Booji Sr. Brand Manager
Sasja van Dam Brand Manager
Toon de Gier Brand Ambassador
Nathan de Bruin Brand Ambassador
Sanne Scholten Sr. Brand Manager
Sem Möllmann Brand Manager
Benthe Gijtenbeek Brand Manager
Laura Steenks Brand Group Manager
Charlotte van de Loo Sr. Brand Manager
Roos Baljet Brand Manager
Anne van Kemenade Brand Activator
Isabelle Vissers Brand Activation Manager
Alice Malka Brand Group Manager
Simone Weiss Brand Manager
Anne-Fleur Nuiten Brand Activation Manager
Marieke Vermunt Jr. Social Creative
Pieter de Roos Brand Activator
Dez Veth Marketing Manager
Myrthe van Herpen Marketing Manager
Dennis Durlinger Brand Manager
Ed Geurts Business Development Manager Monin
Erik Ballema Brand Ambassador Monin
Jet Engels Brand Group Manager
Ciro Adriano de Georgio Red Carpet Advocacy Manager
Max ten Hove Brand Ambassador Red Carpet
Eva Stathaki Brand Ambassador Red Carpet
Eva Truijen Grafisch Vormgever
Christa Wickenhagen Grafisch Vormgever
Rosan Ostermann Jr. Grafisch Vormgever
Sam Treemuangpak Monin Creative
Rianne Jak Jr. Grafisch Vormgever
Tom van Esch Creative Development Manager
Karl Kouki Innovation Manager
Yannick Rentier Event Manager
Leon Hordijk Project & Facility Manager
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