We bring the Mediterranean Aperitivo to the Netherlands

With the Borrel& concept, A Brand New Day extends the drink moment even further. We tempt consumers to put something extra tasty on the table. For example, a beautiful carafe of Freixenet Mia Sangria or a stylish Bulldog Gin & Tonic. Completely on-trend, we are also drinking alcohol-free this summer with Crodino, the Italian aperitif with a bite. And of course with Aperol Spritz, the drink that started it all and since then the Netherlands has increasingly colored orange every year.

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NON ALCOHOL TREND TAKES OVER THE NETHERLANDS

Drinks without alcohol are becoming increasingly popular. The consumer is looking for non-alcoholic alternatives during the social moment. The success of these drinks is that you still have the feeling that you are “participating”, making the moment a special and distinctive occasion even without alcohol. Experience is central to this!