Whether it concerns Carnival, a birthday, King’s Day, a graduation drink or New Year’s Eve: the Dutch are always up for a party. These parties are an important reason to purchase drinks and specifically for party brands. By bundling our party brands into an overarching party concept, we can respond to this even better. A Brand New Day is present at all high-energy party moments, both in the nightlife and at home.

Party? Time for Trojka, Berentzen ApfelKorn, Puschkin, Cuervo, Luxardo Sambuca, Zure Mattie or Apenshot.