Independence means claiming your personal freedom and that is exactly what Jasper Newton –Jack– Daniel has done. Jack Daniel’s tells a story, it doesn’t sell a product. That philosophy brought Jack Daniel’s from tiny Lynchburg to the smallest bar in the Netherlands. Jack Daniel’s whiskey is the result of one man’s independence and his courage to do things differently. For the full 100%. With character traits such as independence, authenticity and integrity, Jack embraces the catering businesses that match this. Where music is not an afterthought, but sets the tone of the evening.